The One Thing Home Sellers Care About Most, and It’s Not The Price

Most home sellers care more about certainty than price. Learn why reliable financing, fewer contingencies, and a strong earnest deposit often beat the highest offer…

Getting Ready for the Winter Market in Chicago and the North Shore

Learn how to buy or sell a home successfully during Chicago’s winter real estate market. Discover expert tips, pricing insights, and negotiation strategies for Chicago…

October in Chicago & The NorthShore: The Perfect Blend of City Energy & Suburban Charm

Discover the best October events in Chicago and the North Shore. From fall festivals and pumpkin patches to art walks, haunted tours, and scenic foliage,…

Helping Aging Parents Sell Their Home in Chicago & the North Shore

When our parents reach a stage where it’s time to downsize, move closer to family, or transition into senior living, one of the biggest challenges…

10 Top Reno’s That Will Up the Sale Price of Your Home

When getting ready to sell your home, it can be hard to know what renovations will get your property sold the fastest and for the…

Mortgage Rates Drop to 6.26% — What It Means for Buyers and Sellers in Chicagoland

Mortgage rates just dropped to 6.26% — the lowest since October — and that’s great news for buyers and sellers in Chicago and the North…

Sell Your House During Halloween with These Decor Ideas

If you’re selling your home this fall, you may be wondering if Halloween decorations will scare off potential buyers or help your listing stand out.…

Selling a Luxury Home: What You Need to Know

Selling a luxury home is much more than just a real estate transaction; it’s about marketing a lifestyle. If you’re thinking about putting your high-end…

Hidden Homes, Hidden Harm; Why Private Listing Networks Hurt Sellers, Buyers and Fair Housing

When a listing never makes it to the public eye, nobody really wins, except maybe the gatekeepers. Private listing networks, also known as pocket listings,…